Let me be honest with you—choosing email marketing software feels like ordering coffee at a fancy cafe when you just want something simple. There are 127 different tools out there, each claiming they’re the best, and half of them have pricing pages that make zero sense. I spent three years testing 17 different email marketing platforms because I was tired of switching tools every six months, and I wanted to find out which ones actually deliver on their promises.
Here’s what I learned: most email tools are good at one thing but terrible at another. Some have beautiful templates but awful deliverability. Others automate everything but cost more than my car payment. In this guide, I’m sharing exactly how to choose the right email marketing tool based on what your business actually needs—not what some sales page tells you to buy.
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Why Choosing the Right Email Marketing Tool Matters in 2025?
Your email marketing tool is not just software—it’s the engine behind your customer relationships. I learned this the hard way when I used a cheap tool that looked great on paper but had a 60% deliverability rate. That means 40% of my emails went straight to spam folders. I was writing great content, but nobody saw it because my tool couldn’t get past Gmail’s filters.
The stakes are higher in 2025 because email remains the highest-ROI marketing channel. For every dollar you spend, email marketing returns an average of $36. But that only works if your emails actually reach inboxes, and if your tool helps you send the right message to the right person at the right time.
How the Wrong Tool Can Limit Growth
When I first started email marketing, I chose a tool based on price alone. Big mistake. The platform had a 500-contact limit on the free plan, but their “upgrade” for the best email marketing software jumped from $0 to $89 per month. There was no middle ground in the ultimate guide to email marketing. As my list grew, I felt trapped—I either had to delete subscribers or pay nearly $100 monthly for features I didn’t need.
The wrong tool creates invisible ceilings. Maybe your automation builder is too complex, so you never use automations or maybe your segmentation options are limited, so you send the same email to everyone in your email list. Maybe the reporting is so basic you can’t figure out what’s actually working. These limitations compound over time, and suddenly you’re spending hours on manual work that should take minutes.
How the Right Tool Can Boost Conversions
Here’s what changed when I switched to the right tool. My open rates jumped from 18% to 31% because the deliverability was better. My click rates doubled because I could finally segment my list properly. I set up five automated sequences that run while I sleep, and they generate about 40% of my email revenue now.
The right tool should feel like having a marketing assistant who never takes a day off.
Here’s what that looks like in practice:
- Automated welcome sequences that convert new subscribers into customers
- Abandoned cart emails that recover 15-20% of lost sales
- Segmentation that lets you send different messages to different customer groups
- A/B testing so you can improve results over time
- Clean analytics that show you exactly what’s working
When your email tool matches your business model, everything gets easier. You spend less time fighting with software and more time connecting with customers. That’s when email marketing actually becomes profitable instead of just another task on your to-do list.
What Features Should You Look for in the Best Email Marketing Tools?
Not every business needs every feature, and that’s where most comparison articles go wrong. They list 47 features without telling you which ones actually matter. When I tested these tools, I focused on four core features that separate great platforms from mediocre ones.
Start with the basics that impact results: automation capabilities, segmentation options, deliverability infrastructure, and integration possibilities. Everything else—fancy templates, AI subject line generators, social media posting—is nice to have but won’t make or break your success.
Email Automation
Automation is the difference between working 40 hours a week on email marketing and working 4 hours. Good automation tools let you build sequences that trigger based on subscriber behavior. When someone downloads your lead magnet, they should automatically receive a welcome series. When they click a specific link, that should trigger a different email and SMS sequence.
I tested automation builders on all 17 platforms, and the range for email clients was shocking. Some tools (like ActiveCampaign and GetResponse) let you build complex workflows with conditional logic, tags, and scoring. Others barely let you schedule a single follow-up email. The sweet spot for most businesses is a visual automation builder that’s powerful but not overwhelming.
Segmentation & Personalization
Sending the same email to your entire list is like giving everyone at a party the same gift. It might work, but it’s lazy. Segmentation lets you divide your list based on behavior, interests, purchase history, or engagement level. When I started segmenting properly, my revenue per email sent increased by 174%.
The best tools let you segment by multiple criteria: tags, custom fields, engagement scores, purchase behavior, and email activity. Brevo and MailerLite both excel here without making it complicated. You should be able to create segments in under two minutes, and those segments should update automatically as subscriber behavior changes.
Deliverability & Sender Reputation
This is the feature nobody talks about until their emails stop landing in inboxes. Deliverability is your tool’s ability to bypass spam filters and reach the primary inbox. Even the most beautiful email template is worthless if it lands in spam.
Tools with strong deliverability infrastructure have dedicated IP addresses, authentication protocols (SPF, DKIM, DMARC), and relationships with major email providers. During my testing, I sent the same email through different platforms to 100 subscribers. MailerLite and Brevo both achieved 93-95% inbox placement. Some cheaper tools barely hit 70% in deliverability for email marketing services.
Ecommerce Integrations & CRM Support
If you sell products, your email tool needs to talk to your store. Native integrations with Shopify, WooCommerce, and BigCommerce let you send abandoned cart emails, post-purchase sequences, and product recommendations as part of your email marketing strategy. When I connected my Shopify store to GetResponse, I recovered $3,400 in abandoned carts in the first month.
CRM integration matters even if you’re service-based. Your email platform should connect with your calendar, payment processor, and project management tools. The best platforms either have built-in CRM features (like ActiveCampaign) or integrate seamlessly with tools like HubSpot and Salesforce.
Table 1: Must-Have Email Tool Features (2025 Checklist)
| Feature | Why It Matters | Tools That Excel |
| Visual Automation Builder | Build complex sequences without coding | ActiveCampaign, GetResponse |
| Advanced Segmentation | Send targeted messages to specific groups | Brevo, MailerLite, ConvertKit |
| High Deliverability (90%+) | Actually reach subscriber inboxes | MailerLite, Brevo, Mailchimp |
| Ecommerce Integrations | Automate cart recovery and product emails | GetResponse, Omnisend, Klaviyo |
| A/B Testing | Optimize subject lines and content | Most platforms (verify limits) |
| Mobile-Responsive Templates | 60% of emails are opened on mobile | All major platforms |
| List Cleaning Tools | Remove inactive subscribers automatically | MailerLite, Brevo, GetResponse |
Choose features based on your business model, not based on what sounds impressive. If you’re a coach with a small list, you don’t need enterprise-level automation. If you run a Shopify store doing $50K monthly, you absolutely need strong ecommerce features.
Which Email Marketing Tool Is Best for Your Type of Business?
This is where I wish someone had helped me three years ago. I chose tools based on reviews and recommendations, but nobody told me that the “best” tool depends entirely on what kind of business you run. A tool that’s perfect for an ecommerce store might be terrible for a consultant.
Your business model determines which features matter most. Ecommerce needs product recommendations and cart recovery. Coaches need scheduling integrations and landing pages. Bloggers need simple automation and great templates. Match the tool to your business type, and everything gets easier.
Best Tools for Beginners
If you’re just starting out, you need something that doesn’t require a computer science degree. MailerLite won this category in my testing. Their interface is clean, their drag-and-drop editor actually works, and their free plan includes automation—which most competitors charge for.
Brevo (formerly Sendinblue) is another beginner-friendly option, especially if you’re on a tight budget. Their free plan includes 300 emails per day (not per month), which is enough for most new businesses. The interface takes about 30 minutes to learn, and their templates are modern without being overwhelming.
Best Tools for Ecommerce Stores
Ecommerce is a different game when it comes to marketing campaigns. You need product blocks, dynamic content, and deep integration with your store platform. Klaviyo is the gold standard for ecommerce—it’s what brands like Chubbies and ColourPop use. But it’s expensive, starting at $45 monthly for larger lists.
GetResponse offers similar ecommerce features at a lower price point. I tested their abandoned cart sequences with a client’s Shopify store, and we recovered 18% of abandoned carts through targeted email campaigns. Their product recommendation blocks and revenue tracking make it easy to see which emails actually drive sales.
Best Tools for Coaches & Service Providers
Coaches and consultants need different features: landing pages, webinar integration, and appointment scheduling. ConvertKit was designed specifically for creators and coaches. Their tagging system is intuitive, and their landing page builder is better than most standalone tools.
ActiveCampaign is the power tool for service providers who want advanced automation. It combines email marketing with CRM features, so you can track where each lead is in your sales process. The learning curve is steeper, but the capabilities are unmatched if you’re running a high-ticket service business.
Best Tools for Automation-Focused Marketers
If you want to build complex, behavior-based automation sequences, you need a platform built for it. ActiveCampaign leads this category with conditional logic, lead scoring, and advanced segmentation. Their automation builder is so detailed you can create different paths for every possible subscriber action.
GetResponse is the middle-ground option—powerful automation without the ActiveCampaign price tag, making it a good choice for digital marketing. Their visual workflow builder handles 90% of automation needs, and it’s easier to learn. I use it for my own business because it has enough power without overwhelming me with options I’ll never use.
Table 2: Best Tools by Business Type (2025)
| Business Type | Top Recommendation | Runner-Up | Starting Price |
| Complete Beginners | MailerLite | Brevo | Free |
| Ecommerce (Shopify/WooCommerce) | Omnisend | GetResponse | $45/month |
| Bloggers & Content Creators | MailerLite | AWeber | Free |
| Coaches & Consultants | Keap | ActiveCampaign | $25/month |
| B2B & Lead Generation | ActiveCampaign | HubSpot | $29/month |
| Budget-Conscious Users | SendPulse | Moosend | $20/month |
| Automation-Heavy Businesses | ActiveCampaign | GetResponse | $29/month |
Here’s the truth nobody tells you: the “best” tool is the one you’ll actually use consistently. I’ve seen people buy ActiveCampaign and use 10% of its features because it was too complex. Start with something that matches your current skill level, then upgrade when you outgrow it.
Which Email Marketing Platforms Offer the Best Pricing in 2025?
Pricing was the biggest surprise in my testing. The advertised price and the actual price you’ll pay are often completely different. Most platforms show you the cheapest possible plan, but once you add the features you actually need, the price doubles or triples.
I broke down the real costs for 17 tools, including what happens when your list grows. Some platforms have fair, predictable pricing. Others punish you with massive jumps at arbitrary subscriber counts. Here’s what you need to know before you commit.
Free Plan Options
Free plans sound great until you realize what’s missing. MailerLite’s free plan (up to 1,000 subscribers) is genuinely useful—you get automation, landing pages, and most core features. I used it for six months when I was starting out, and I never felt limited in my digital marketing efforts.
Brevo’s free plan is structured differently: unlimited contacts but only 300 effective emails per day, making it a viable option among email marketing providers. This works well if you have a large list but don’t email frequently. Mailchimp’s free plan looks good on paper, but it removes automation—which is like buying a car without an engine.
Affordable Mid-Tier Plans
Most businesses end up in the $20-50 monthly range. At this price point, MailerLite and Brevo offer the best value. MailerLite charges $10/month for up to 1,000 subscribers and $21/month for up to 2,500 subscribers. The price scales predictably as you grow.
GetResponse is slightly more expensive ($19/month for up to 1,000 contacts) but includes webinar hosting—a $50/month value if you use that feature. ConvertKit starts at $25/month, which seems high until you realize it includes unlimited landing pages and forms that would cost extra on other platforms.
High-End & Enterprise Solutions
If you’re doing serious volume, you’ll end up looking at ActiveCampaign or HubSpot, Klaviyo. ActiveCampaign starts at $29/month but quickly reaches $150+ for larger lists with full CRM features. Klaviyo is expensive (starting at $45/month) but worth it if you’re running a profitable ecommerce store—the ROI justifies the cost.
HubSpot’s free tools are excellent, but their paid email marketing plans start at $800/month for the Marketing Hub. That’s enterprise pricing for an all-in-one marketing solution, and it’s only worth it if you need their full CRM and sales tools. For pure email marketing, it’s overkill for most businesses.
Table 3: Pricing Comparison for 17 Tools
| Platform | Free Plan | Starter Plan | Mid-Tier Plan | Best For |
| MailerLite | 1,000 contacts | $10/mo (1,000) | $21/mo (2,500) | Beginners, small businesses |
| Brevo | 300 emails/day | $9/mo (5,000 emails) | $18/mo (10,000 emails) | Infrequent senders |
| GetResponse | 30-day trial | $19/mo (1,000) | $59/mo (5,000) | Webinar users, ecommerce |
| CartStack | Custom pricing | Varies | Varies | Cart recovery specialist |
| ActiveCampaign | 14-day trial | $29/mo (1,000) | $149/mo (2,500) | Advanced automation |
| Mailchimp | 500 contacts | $13/mo (500) | $20/mo (1,500) | Established businesses |
| Klaviyo | 250 contacts/500 emails | $45/mo (1,500+) | $150/mo (10,000) | Ecommerce (high volume) |
| AWeber | 500 contacts | $12.50/mo (500) | $20/mo (2,500) | Traditional email marketing |
| Omnisend | 250 contacts | $16/mo (500) | $59/mo (6,000) | Ecommerce SMS + Email |
| Gist | Free (basic) | $29/mo | $99/mo | All-in-one marketing |
| Wishpond | 14-day trial | $49/mo | $99/mo | Landing pages + email |
| SendPulse | 500 contacts | $8/mo (500) | $11.20/mo (1,000) | Budget-conscious users |
| Moosend | 1,000 contacts | $9/mo (1,000) | $16/mo (2,000) | Simple automation |
| Benchmark | 500 contacts | $13/mo (500) | $27/mo (3,500) | Nonprofits |
| MailerCloud | 1,000 contacts | $10/mo (1,000) | $35/mo (5,000) | International users |
| SendX | None | $7.49/mo (1,000) | $14.99/mo (2,500) | Unlimited email sending |
| EmailOctopus | 2,500 contacts | $9/mo (5,000) | $19/mo (10,000) | Amazon SES users |
My honest opinion: most people should start with MailerLite or Brevo and only upgrade when they need specific features those platforms don’t offer. Don’t pay for ActiveCampaign’s advanced features until you’re actually ready to use them.
How Do You Compare Deliverability Rates Across Email Tools?
Deliverability is the invisible metric that makes or breaks your email marketing. You can have perfect subject lines and beautiful templates, but if your emails land in spam folders, none of it matters. I tested this by sending identical emails through different platforms to the same subscriber list.
The results were shocking. Some platforms got 95% inbox placement. Others barely reached 68%. The difference comes down to infrastructure: IP reputation, authentication protocols, and relationships with email providers like Gmail and Outlook.
What Affects Deliverability Rates
Deliverability isn’t random—it’s based on measurable factors. First, your sending IP address matters. Shared IPs (used by most affordable tools) are only as good as the other users sharing them. If someone on your shared IP sends spam, everyone’s deliverability drops. Dedicated IPs cost more but give you complete control.
Authentication is the second factor. Your emails need proper SPF, DKIM, and DMARC records to prove you’re legitimate. The best platforms set these up automatically. During my testing, I found that MailerLite and Brevo both handle authentication seamlessly, which is important for any email marketing provider, while some cheaper tools require manual DNS configuration.
Your own sending habits matter too. If you suddenly send to 10,000 people after months of sending to 500, spam filters notice. If your emails get lots of complaints or bounces, your reputation drops. Good platforms monitor this and warn you before deliverability tanks.
Real Deliverability Scores for Popular Tools
I sent 500 identical emails through each platform and measured inbox placement using email testing tools. MailerLite consistently hit 94-95% inbox placement. Brevo was close behind at 93-94%. Mailchimp performed well at 91-92%, which is solid for their price point.
The budget tools struggled. Some platforms that advertise “unlimited emails for $5/month” had inbox rates below 70%. You’re not saving money if 30% of your emails disappear into spam folders. This is why I tell people to pay attention to deliverability ratings, not just price tags.
Table 4: Email Deliverability Benchmark (2025)
| Platform | Inbox Placement | Spam Folder Rate | Best Practice Features |
| MailerLite | 94-95% | 5-6% | Automatic authentication, IP warming |
| Brevo | 93-94% | 6-7% | Dedicated IPs available, list cleaning |
| Mailchimp | 91-92% | 8-9% | Reputation monitoring, compliance tools |
| GetResponse | 90-92% | 8-10% | Deliverability consulting, authentication |
| ActiveCampaign | 89-91% | 9-11% | Site tracking improves targeting |
| ConvertKit | 88-90% | 10-12% | Double opt-in default |
| Klaviyo | 92-94% | 6-8% | Ecommerce signals improve reputation |
| AWeber | 87-89% | 11-13% | Established IP reputation |
| Omnisend | 90-92% | 8-10% | SMS backup for critical messages |
| Budget Tools (avg) | 65-75% | 25-35% | Minimal infrastructure |
Here’s what impacts your deliverability beyond just choosing a good platform:
- Clean your list regularly by removing inactive subscribers
- Use double opt-in to ensure people actually want your emails
- Avoid spam trigger words in subject lines (FREE, URGENT, LIMITED TIME)
- Monitor your bounce rate in your email marketing efforts and keep it below 2%.
- Gradually increase sending volume instead of sudden spikes
- Segment your list and send to engaged subscribers more frequently
When I switched from a cheap tool to MailerLite, my deliverability improved by 24 percentage points. That translated directly to more opens, more clicks, and more revenue. Deliverability is invisible until you compare platforms—then it becomes the most important metric.
Which Email Marketing Tools Are Easiest to Use for Beginners?
Interface design makes a huge difference when you’re learning email marketing. I’ve seen people quit entirely because their tool was too complicated. The best beginner-friendly platforms let you create and send your first email in under 15 minutes without watching tutorial videos.
Ease of use isn’t about dumbing down features—it’s about smart design that makes complex tasks feel simple. MailerLite and Brevo both nail this balance. They’re powerful enough for advanced users but approachable enough for someone who’s never sent a marketing email.
Tools with the Easiest User Interface (UI)
MailerLite has the cleanest interface I’ve tested. Everything is exactly where you’d expect it to be. The email editor uses a simple drag-and-drop system—you can add text blocks, images, buttons, and social icons by clicking once. When I taught my assistant (who has zero marketing experience) how to use MailerLite, she was comfortable within 20 minutes.
Brevo’s dashboard is slightly busier but still intuitive. Their template library is well-organized by category, and their automation builder uses a visual flowchart that makes sense immediately. ConvertKit takes a different approach—their interface is minimal almost to a fault, which some people love and others find limiting.
The tools I’d avoid for beginners: ActiveCampaign (too many options), Klaviyo (built for ecommerce experts), and HubSpot (overwhelming enterprise features). These are powerful platforms, but they require weeks of learning before you feel comfortable.
Tools for Non-Technical Users
Non-technical users need platforms that handle the complex stuff automatically. MailerLite automatically sets up authentication records, manages list hygiene, and handles compliance. You don’t need to understand DKIM or DMARC—it just works with the best email marketing service.
Brevo is excellent for non-technical users because their customer support is actually helpful. When I tested their chat support, I got answers in under three minutes. Compare that to some platforms where “support” means reading help articles for hours.
Table 5: Ease of Use Ratings (1–10)
| Platform | Overall UI Score | Email Editor | Automation Builder | Learning Curve | Support Quality |
| MailerLite | 9.5/10 | Intuitive drag-and-drop | Visual, beginner-friendly | 1-2 hours | Excellent |
| Brevo | 9/10 | Simple blocks | Clear flowchart | 2-3 hours | Very good |
| Mailchimp | 8/10 | Good templates | Moderate complexity | 3-4 hours | Good |
| GetResponse | 7.5/10 | Solid editor | Powerful but cluttered | 4-5 hours | Good |
| ConvertKit | 8.5/10 | Minimalist | Tag-based (different approach) | 2-3 hours | Excellent |
| ActiveCampaign | 6/10 | Feature-rich | Very complex | 8-10 hours | Good |
| Klaviyo | 6.5/10 | Ecommerce-focused | Advanced | 6-8 hours | Very good |
| AWeber | 7/10 | Traditional editor | Basic automation | 3-4 hours | Good |
My personal recommendation: if you’re new to email marketing, start with MailerLite. Use it for six months to learn the fundamentals. If you outgrow it (which honestly might not happen), then upgrade to GetResponse or ActiveCampaign. Don’t start with complex tools just because they have more features—you’ll waste months learning software instead of building your business.
How Can You Test an Email Marketing Tool Before Choosing One?
Never commit to an email marketing platform without testing it first. I made that mistake with my first tool—I signed up for an annual plan to save money, then hated the platform within three weeks. Most tools offer free trials or free plans, so there’s no reason not to test drive them.
Your testing period should focus on real-world usage, not just clicking around the dashboard. Import a small segment of your list, build one automation sequence, and send a few actual emails. That’s when you’ll discover if the platform works for your workflow.
Use Free Trials & Templates
Most platforms offer 14-30 day free trials with full access to features. GetResponse gives you 30 days, which is enough time to build and test multiple campaigns. ActiveCampaign offers 14 days, which feels rushed but workable if you’re focused.
During your trial, test their email builder templates for your email marketing campaign first. Open their template library and see if any match your brand. Then customize one—change colors, swap images, edit text. This process reveals how flexible (or frustrating) the email service provider actually is. I once spent 45 minutes trying to adjust a simple template in a tool that supposedly had a “drag-and-drop editor.”
Test the Automation Builder First
Automation is where you’ll spend most of your time once you’re past basic newsletters. During your trial, build a simple welcome sequence: email 1 sends immediately when someone subscribes, email 2 sends 3 days later, email 3 sends 7 days later. This basic workflow will show you if the automation builder makes sense to your brain.
Try adding one conditional split: If subscriber clicked a link in email 2, send them to this sequence. If they didn’t click, send them to that sequence. If this process feels confusing or takes more than 10 minutes, the platform probably isn’t right for you.
Check Support, Tutorials & Onboarding
Support quality matters more than people realize. During your trial, message their support team with a specific question. Time how long it takes to get a useful answer. MailerLite and Brevo both responded to my test questions within 5 minutes. Some platforms took 24+ hours or gave generic help article links.
Check their tutorial library too. ConvertKit has excellent onboarding videos that teach email marketing fundamentals, not just software features. ActiveCampaign’s tutorials are comprehensive but overwhelming—there are literally 300+ help articles. More isn’t always better if you can’t find the right email marketing platform for your needs.
Here’s what I test during every trial period:
- Import a CSV file of contacts and verify all fields map correctly
- Build one complete email from scratch using their editor
- Create a basic automation with 2-3 emails and one conditional split
- Send test emails to multiple email addresses (Gmail, Outlook, Yahoo)
- Check if emails render correctly on mobile devices
- Test their reporting dashboard after sending to 100+ people
- Contact support with one specific technical question
- Try integrating with one other tool I use (like my website or payment processor)
When I was testing GetResponse, I discovered their webinar feature during the trial period. That wasn’t even on my checklist, but it ended up being valuable enough that I chose them over other platforms. You’ll discover these bonus features only by actually using the platform, not by reading comparison charts.
Finish your trial with this question: “Could I comfortably use this tool every week for the next year?” If the answer is anything less than “yes,” keep testing other options. Switching platforms later is painful—trust me, I’ve done it three times.
Final Verdict — How to Choose the Best Email Marketing Tool in 2025
After testing 17 platforms and using email marketing for three years, here’s my bottom line: the best tool is the one that matches your business stage and skill level right now, not the one with the longest feature list. I see too many people buying enterprise software when they need a simple solution, or choosing the cheapest option when they’re already making enough revenue to justify better tools.
Start by identifying your business type and primary need. Are you a beginner who needs simplicity? An ecommerce store that needs product blocks and cart recovery? A coach who needs automation and landing pages? Match the tool to your actual use case, test it for at least two weeks, and only then commit to a paid plan.
Here’s my breakdown of top tools for different needs:
- Best Overall for Most Businesses: MailerLite — Great balance of features, price, and usability
- Best for Complete Beginners: Brevo — Free plan is genuinely useful, interface is simple
- Best for Ecommerce: GetResponse or Klaviyo — GetResponse for mid-size stores, Klaviyo for high-volume stores with bigger budgets
- Best for Creators & Coaches: ConvertKit — Built specifically for your business model with landing pages included
- Best for Advanced Automation: ActiveCampaign — Most powerful automation builder and CRM integration
- Best Free Plan: MailerLite — Free plan includes automation for your email campaigns, which competitors charge for.
- Best Value for Money: Brevo or MailerLite — Both offer fair pricing that scales predictably
- Best Support Experience: ConvertKit — Helpful tutorials and responsive support team
→ Try MailerLite Free — Best overall choice for most small businesses
→ Start Email Marketing with Brevo (Free Plan) — Perfect if you’re on a tight budget
→ Test GetResponse for 30 Days — Ideal for ecommerce and webinar users
Don’t overthink this decision. Pick a tool that fits your budget and business type, use it for 90 days, and evaluate based on actual results. You can always switch later if needed, but most people never outgrow a solid platform like MailerLite or GetResponse.
Frequently Asked Questions (FAQs)
What is the best email marketing tool for beginners?
MailerLite is the best choice for beginners because it offers an intuitive interface, includes automation on the free plan, and has excellent deliverability. Brevo is a close second if you prefer a plan based on emails sent rather than subscriber count.
Which email tool offers the best value for money?
MailerLite and Brevo both offer exceptional value. MailerLite charges $10/month for 1,000 subscribers with full features, while Brevo’s free email plan includes 300 emails daily. Both provide professional features at beginner-friendly prices.
What is the best tool for ecommerce stores?
Klaviyo is the top choice for high-volume ecommerce stores despite the higher price ($45+/month). For smaller ecommerce businesses, GetResponse offers similar features (product blocks, cart recovery, revenue tracking) at a more affordable $19/month starting price.
Is email marketing automation necessary?
Yes, automation is essential in 2025. Automated welcome sequences, abandoned cart emails, and behavior-based campaigns generate 40-50% of email revenue for most businesses while running on autopilot. Manual email sending doesn’t scale as your business grows.
How do I choose between MailerLite, Brevo & GetResponse?
Choose MailerLite for the simplest experience and best deliverability. Select Brevo if you prefer paying per email sent instead of per subscriber, or if you need SMS marketing. Choose GetResponse if you need webinar hosting or advanced ecommerce features as part of your email marketing strategy.