Grow your brand and revenue with email marketing
Discover the power of our comprehensive email marketing tools designed to enhance your campaigns. From advanced automation and personalized content to in-depth analytics, our tools empower you to achieve optimal results and drive business growth.
What is Email Marketing?
Email marketing is a digital marketing strategy that involves sending emails to a group of people to promote products, services, or engage with the audience. It is a powerful tool for businesses to connect with potential and existing customers, offering a cost-effective way to deliver personalized and targeted messages directly to their inboxes.
| Sr. No. | TOOLS | BEST FOR | FREE TRIAL/VERSION | Plan 1 | plan 2 | Plan 3 |
|---|---|---|---|---|---|---|
|
1 |
All-in-One CRM and Marketing Automation |
|
$20/mo |
$800/mo |
$3200/mo |
|
|
2 |
Customer Experience Automation |
|
$15/mo |
$70/mo |
$159/mo |
|
|
3 |
E-commerce & Webinar Marketing |
|
$19/mo |
$59/mo |
$119/mo |
|
|
4 |
Simple & Affordable Email Marketing |
|
$10/mo |
$21/mo |
Custom |
|
|
5 |
Email List Management and Segmentation |
|
$19/mo |
$29/mo |
$49/mo |
|
|
6 |
E-commerce Marketing Automation |
|
$16/mo |
$59/mo |
Custom |
|
|
7 |
CRM & Sales Automation |
|
$79/mo |
$169/mo |
$249/mo |
|
|
8 |
Multi-Channel Marketing |
|
$25/mo |
$65/mo |
Custom |
|
|
9 |
Advanced Marketing Automation |
|
$9/mo |
$16/mo |
Custom |
|
|
10 |
E-commerce & Multi-Channel Marketing |
|
$6.40/mo |
$17.30/mo |
Custom |
|
list of popular Email Marketing
Services used by todays businesses
1. HubSpot
- Best for All-in-One CRM and Marketing Automation
HubSpot is an all-in-one CRM platform that offers a wide range of marketing, sales, and customer service tools. It is designed to help businesses grow by streamlining customer relationship management, inbound marketing, lead generation, and sales workflows. HubSpot’s easy-to-use interface, combined with its powerful features and scalability, makes it suitable for businesses of all sizes, from startups to large enterprises.
HubSpot is an excellent platform for businesses that need an all-in-one CRM solution with a wide range of tools for marketing, sales, and customer service. Its scalability and ease of use make it a popular choice for small to medium-sized businesses. However, as you scale and need more advanced features, the pricing can increase significantly. Despite this, HubSpot’s comprehensive feature set and robust support make it a powerful tool for businesses looking to streamline and automate their operations.
Key Features:
- Comprehensive CRM to manage contacts, leads, and sales.
- Email marketing tools for automated and personalized campaigns.
- Landing page builder to create high-converting pages.
- Marketing automation workflows to nurture leads and convert them.
- Sales pipeline management to track and close deals.
- Reporting and analytics to measure campaign performance.
Pros & Cons.
- All-in-one solution for marketing, sales, and customer service.
- User-friendly interface with a wide range of features.
- Excellent customer support and resources for users.
- Can be expensive as you scale up and add more features.
- Limited customization options on lower-tier plans.
- The learning curve for advanced features might be steep for new users.
2. Active Campaign
- Best for Customer Experience Automation
ActiveCampaign is an email marketing and automation platform that focuses on customer experience automation (CXA). It allows businesses to create personalized email campaigns, automate workflows, and track customer behavior to optimize marketing and sales strategies. With powerful segmentation, CRM tools, and detailed reporting, ActiveCampaign is suitable for businesses of all sizes looking to enhance customer relationships and drive engagement through targeted marketing.
ActiveCampaign is a robust platform that excels in customer experience automation, making it an ideal choice for businesses focused on personalized marketing and sales automation. Its advanced features, including segmentation and CRM tools, help businesses engage customers at every stage of the journey. However, as your business grows and your contact list expands, pricing can increase quickly. Despite this, ActiveCampaign remains a top choice for businesses looking to improve customer engagement and streamline their marketing efforts.
Key Features:
- Email marketing automation to send personalized messages based on customer behavior.
- CRM tools to manage contacts, leads, and sales pipelines.
- Advanced segmentation for highly targeted campaigns.
- Sales automation to nurture leads and close deals.
- Reporting and analytics to optimize campaign performance.
- Integrates with over 850 apps and platforms.
Pros & Cons.
- Powerful automation tools with advanced segmentation.
- User-friendly interface with easy setup.
- Excellent customer support and training resources.
- Higher pricing for businesses with larger contact lists.
- Limited features on the lower-tier plans.
- The learning curve can be steep for beginners.
3. Get Response
- Best for E-commerce & Webinar Marketing
GetResponse is an all-in-one marketing platform that provides email marketing, automation, landing page creation, and webinar hosting. It’s designed to help businesses increase conversions and grow their audience with an easy-to-use interface and robust features. GetResponse is especially popular among small to medium-sized businesses for its comprehensive tools that streamline email marketing, lead generation, and customer engagement in one platform.
GetResponse is an all-in-one marketing platform that provides email marketing, automation, landing page creation, and webinar hosting. It’s designed to help businesses increase conversions and grow their audience with an easy-to-use interface and robust features. GetResponse is especially popular among small to medium-sized businesses for its comprehensive tools that streamline email marketing, lead generation, and customer engagement in one platform.
Key Features:
- Email marketing with customizable templates and automation.
- Marketing automation workflows to engage customers at scale.
- Landing page builder to create high-converting pages without coding.
- Webinar hosting tools to run live and automated webinars.
- CRM and lead scoring to manage and track customer relationships.
- Advanced reporting and analytics to measure campaign performance.
Pros & Cons.
- Comprehensive set of tools in one platform.
- Easy-to-use with drag-and-drop builders for emails and landing pages.
- Excellent for webinar marketing and lead generation.
- Can be expensive as your contact list grows.
- The interface can feel overwhelming for new users.
- Some advanced features are only available on higher-tier plans.
4. MailerLite
- Best for Simple & Affordable Email Marketing
MailerLite is an intuitive email marketing platform designed to help businesses create and manage email campaigns, automate workflows, and grow their subscriber base. It’s known for its user-friendly interface, robust features, and affordable pricing, making it an excellent choice for small businesses and startups. With tools for email design, automation, and analytics, MailerLite is a cost-effective solution for businesses looking to enhance their marketing efforts.
MailerLite is an excellent choice for businesses seeking an easy-to-use, affordable email marketing platform with a strong set of features. Its intuitive interface, automation tools, and cost-effective pricing make it ideal for small businesses and startups. However, businesses that require more advanced customization options or features may find the paid plans more suitable. Overall, MailerLite offers great value for its pricing and is a strong contender for growing businesses.
Key Features:
- Drag-and-drop email editor to create visually appealing emails.
- Email automation to create personalized customer journeys.
- Landing page builder to capture leads and grow your list.
- Pop-up forms and subscription widgets to collect leads.
- Advanced analytics and reporting to track campaign performance.
- Integrations with eCommerce and CRM platforms like Shopify and Zapier.
Pros & Cons.
- Simple, easy-to-use interface, even for beginners.
- Affordable pricing with a free plan for small users.
- Solid automation and personalization features.
- Limited design flexibility for email templates.
- Some advanced features are only available in higher plans.
- Customer support can be slow during peak times.
5. AWeber
- Best for Email List Management and Segmentation
AWeber is a popular email marketing platform known for its ease of use, powerful automation tools, and wide range of integrations. Designed for businesses of all sizes, AWeber allows users to create and send professional email campaigns, manage subscribers, and automate marketing workflows. It’s particularly favored by small businesses and solopreneurs for its affordability, reliable customer support, and robust email marketing features.
AWeber is a great option for small businesses or those new to email marketing, thanks to its simple interface, reliable features, and excellent customer support. Its free plan makes it easy to get started, and the paid plans offer good value with advanced features like email automation and segmentation. However, businesses with larger email lists or more complex automation needs might find AWeber’s higher pricing and limited customization options less attractive. Overall, AWeber is a solid and affordable choice for businesses focused on building and engaging their email list.
Key Features:
- Drag-and-drop email builder for easy email creation.
- Email automation to send personalized messages at scale.
- Subscriber management with segmentation and tagging.
- Pre-built email templates for faster campaign creation.
- Analytics and reporting to track campaign success.
- Integrates with popular platforms like WordPress, Shopify, and Zapier.
Pros & Cons.
- Simple interface suitable for beginners and professionals.
- Excellent customer support available via phone and chat.
- Generous free plan for users with under 500 subscribers.
- Limited automation features compared to higher-end platforms.
- Some templates lack advanced customization options.
- Pricing can become expensive as your contact list grows.
6. Omnisend
- Best for E-commerce Marketing Automation
Omnisend is an email marketing platform specifically designed for e-commerce businesses. It provides tools to create personalized, data-driven campaigns that integrate email, SMS, and push notifications. With pre-built automation workflows and templates, Omnisend simplifies customer engagement at every stage of the buyer’s journey. Its seamless integration with popular e-commerce platforms like Shopify and WooCommerce makes it a go-to choice for online stores.
In conclusion, Omnisend’s focus on e-commerce and multichannel marketing makes it an excellent option for online retailers looking to boost conversions and customer retention.
Key Features:
- Multichannel marketing (email, SMS, push notifications).
- Pre-built automation workflows for e-commerce.
- Integration with Shopify, WooCommerce, and other platforms.
- Dynamic segmentation for personalized campaigns.
- Drag-and-drop email builder with templates.
- Detailed performance tracking and analytics.
Pros & Cons.
- Excellent for e-commerce with pre-built workflows.
- Multichannel marketing (email, SMS, and push notifications).
- Seamless integration with Shopify and WooCommerce.
- SMS pricing can increase overall costs.
- Limited value for non-e-commerce businesses.
- Free plan lacks advanced features.
7. Keap
- Best for CRM & Sales Automation
Keap is an all-in-one CRM and marketing automation platform designed to help small businesses grow. It combines lead management, sales automation, and marketing tools to help you engage prospects, streamline tasks, and increase conversions. Whether you’re automating email campaigns or managing customer relationships, Keap simplifies complex business processes in one easy-to-use platform.
Keap is ideal for small businesses looking to improve sales and marketing efficiency. With its powerful features and intuitive design, Keap saves time, streamlines workflows, and drives business growth, making it a great investment for any growing company.
Key Features:
- Keap’s CRM helps track and organize leads effectively.
- Automate follow-ups, emails, and reminders to engage prospects.
- Manage and visualize sales opportunities with Keap’s pipeline.
- Build personalized email campaigns to engage your audience.
- Schedule appointments and let clients book easily online.
- Accept payments and manage transactions within the platform.
Pros & Cons.
- All-in-one CRM and automation tool.
- Easy-to-use interface for small businesses.
- Customizable email campaigns for better engagement.
- Steeper learning curve for beginners.
- Pricing may be high for smaller businesses.
- Limited reporting features in lower-tier plans.
8. Brevo
- Best for Multi-Channel Marketing
Brevo is an all-in-one marketing platform that combines email marketing, SMS campaigns, and marketing automation to help businesses of all sizes grow. With Brevo, you can create powerful email campaigns, automate workflows, and engage your audience through multiple channels. Whether you’re looking to nurture leads, drive conversions, or simply keep your customers informed, Brevo offers everything you need in one easy-to-use platform.
Brevo is an excellent choice for businesses looking for a versatile marketing tool that combines email, SMS, and automation in one place. Its comprehensive features, ease of use, and competitive pricing make it a solid solution for businesses of all sizes.
Key Features:
- Brevo’s email marketing tools allow you to create stunning campaigns.
- Marketing automation helps streamline workflows and save time.
- SMS marketing lets you reach customers directly on their phones.
- The drag-and-drop editor makes creating emails quick and easy.
- A/B testing lets you optimize campaigns for better results.
- The CRM feature helps you manage and segment your contacts.
Pros & Cons.
- Comprehensive platform for email and SMS marketing.
- Easy-to-use drag-and-drop email editor.
- Affordable pricing for small businesses.
- Limited advanced features on lower-tier plans.
- Can be slow with large contact lists.
- Limited customization for certain templates.
9. Moosend
- Best for Advanced Marketing Automation
Moosend is a user-friendly email marketing platform ideal for small to medium-sized businesses. It offers features like drag-and-drop email editors, advanced segmentation, and marketing automation to streamline campaigns. With affordable pricing and unlimited emails on all plans, Moosend stands out as a budget-friendly yet powerful option. It also includes analytics and reporting tools to track campaign performance and optimize results.
In conclusion, Moosend’s simplicity, affordability, and feature-rich interface make it a reliable choice for businesses looking to scale their email marketing efforts without breaking the bank.
Key Features:
- Drag-and-drop email editor with customizable templates.
- Advanced segmentation and personalization options.
- Marketing automation for streamlined campaigns.
- Unlimited emails across all pricing plans.
- Analytics and real-time reporting.
- API and integration support for third-party tools.
Pros & Cons.
- Affordable with unlimited email sending.
- Simple, user-friendly drag-and-drop editor.
- Powerful automation for small businesses.
- Limited third-party integrations.
- Lack of advanced CRM features.
- Template design options are somewhat basic.
10. SendPulse
- Best for E-commerce & Multi-Channel Marketing
SendPulse is a multichannel marketing platform offering email marketing, SMS, web push notifications, and chatbot solutions. Known for its AI-driven personalization, it helps businesses create engaging campaigns with ease. The platform includes a drag-and-drop editor, automation tools, and detailed analytics to optimize performance. Its pay-as-you-go pricing and free plan make it a flexible choice for businesses of all sizes.
In conclusion, SendPulse’s multichannel capabilities and budget-friendly options make it a versatile platform for businesses looking to diversify their marketing efforts.
Key Features:
- Multichannel marketing (email, SMS, web push, chatbots).
- AI-driven personalization for enhanced engagement.
- Drag-and-drop editor with pre-designed templates.
- Automation tools for complex workflows.
- Pay-as-you-go and free plan options.
- Real-time analytics and campaign tracking.
Pros & Cons.
- Multichannel marketing in one platform.
- Flexible pay-as-you-go pricing.
- AI-driven personalization enhances engagement.
- Basic automation workflows compared to advanced tools.
- Smaller library of email templates.
- Limited reporting for complex campaigns.
11. EngageBay
- Best for Affordable CRM & Marketing Automation
EngageBay is an all-in-one marketing, sales, and service automation platform designed for small and medium-sized businesses. It combines email marketing, CRM, landing pages, and customer support tools in one package, offering excellent value for its price. EngageBay helps businesses automate workflows, track customer interactions, and create targeted email campaigns with ease. Its intuitive interface and free plan make it accessible for startups and growing teams.
In conclusion, EngageBay is a cost-effective solution for businesses seeking a unified platform to manage their marketing, sales, and customer support needs efficiently.
Key Features:
- Unified platform for email marketing, CRM, and support.
- Automation workflows for marketing and sales.
- Landing page and form builders.
- Free plan with core features for small teams.
- Detailed customer tracking and analytics.
- Integration with popular tools like Zapier.
Pros & Cons.
- Unified platform for marketing, sales, and customer support.
- Affordable pricing, including a robust free plan.
- Simple onboarding process for new users.
- Basic reporting tools in the free version.
- Limited customization for advanced workflows.
- Smaller integration library compared to competitors.
12. Wishpond
- Best for Lead Generation & Conversion
Wishpond is a comprehensive marketing platform designed to help businesses create and manage online campaigns to drive growth. It offers a variety of tools, including landing page creation, email marketing, lead capture, contests, and promotions. With its easy-to-use interface, Wishpond allows small to medium-sized businesses to execute effective marketing strategies without requiring extensive technical expertise. Whether you’re looking to grow your email list, increase engagement, or capture more leads, Wishpond provides a range of tools to help you achieve your goals.
Wishpond is an excellent choice for small and medium-sized businesses looking for a user-friendly, cost-effective marketing platform. With its powerful tools for lead generation, email marketing, and campaign management, it offers everything needed to run successful online marketing campaigns. While it may lack advanced features needed for larger enterprises, Wishpond remains a reliable option for businesses focused on growth and engagement.
Key Features:
- The landing page builder is simple with drag-and-drop functionality.
- Email campaigns can be automated and segmented for targeting.
- Lead capture forms, pop-ups, and social integrations collect data.
- Contests and promotions can be set up to engage customers.
- It integrates seamlessly with CRM systems to manage leads.
- Analytics tools provide insights to track and improve performance.
Pros & Cons.
- Easy-to-use interface for all skill levels.
- Affordable pricing for small businesses.
- Comprehensive marketing tools in one platform.
- Limited customization options for advanced users.
- Basic analytics compared to competitors.
- A/B testing features are not robust.
13. SendX
- Best for Easy-to-Use & Affordable Email Marketing
SendX is an intuitive email marketing platform designed for small to medium-sized businesses. It offers features like a drag-and-drop editor, list segmentation, and powerful automation tools to create and manage campaigns easily. With unlimited email sends on all plans and an affordable pricing structure, SendX ensures businesses can scale their marketing efforts without worrying about costs. Its focus on simplicity makes it accessible even for non-technical users.
In conclusion, SendX is a reliable and cost-effective choice for businesses seeking straightforward email marketing solutions with no limits on sending volume.
Key Features:
- Unlimited email sending on all plans.
- Drag-and-drop email builder with pre-designed templates.
- Advanced automation workflows.
- Smart list segmentation for targeted campaigns.
- Affordable pricing with straightforward plans.
- Detailed campaign analytics and reporting.
Pros & Cons.
- Unlimited email sends across all pricing plans.
- Beginner-friendly interface with a focus on simplicity.
- High email deliverability rates.
- Limited integrations with third-party tools.
- Analytics are not as detailed as competitors.
- Basic design options for templates.
14. BigMailer
- Best for Email Campaign Management
BigMailer is an email marketing platform designed to help businesses create, send, and manage email campaigns efficiently. It offers a variety of features like email automation, segmentation, and advanced analytics to improve campaign performance. BigMailer is particularly suitable for businesses looking for a reliable, easy-to-use platform that doesn’t require technical expertise. With its focus on email deliverability and engagement, it provides a powerful solution for both small businesses and larger enterprises.
BigMailer is an excellent email marketing platform for businesses looking to streamline their email campaigns with ease. Its user-friendly interface, strong deliverability, and effective automation make it ideal for companies of all sizes. However, the platform may not provide the level of design flexibility or advanced segmentation needed by more experienced marketers. Overall, BigMailer is a solid choice for businesses focused on efficient, high-performance email marketing.
Key Features:
- Email campaigns can be automated for efficient delivery.
- Advanced segmentation allows for targeted customer outreach.
- Drag-and-drop email builder makes creating emails simple.
- Integrates with various CRMs and eCommerce platforms.
- Provides detailed analytics to track campaign performance.
- A/B testing helps optimize email content and strategy.
Pros & Cons.
- Simple interface suitable for beginners and professionals.
- Reliable email deliverability with high inbox placement rates.
- Excellent customer support with responsive assistance.
- Limited design options for email templates.
- Some features are restricted in lower pricing tiers.
- Advanced segmentation may require a higher learning curve.
15. EmailOctopus
- Best for Budget-Friendly Email Marketing
EmailOctopus is an affordable email marketing platform designed to help businesses send high-quality email campaigns and manage subscribers. With its simple interface and powerful features, EmailOctopus is ideal for small to medium-sized businesses that need to run effective email marketing campaigns without breaking the bank. It offers essential tools like email automation, list segmentation, and reporting, making it easy to engage customers and track campaign success.
EmailOctopus is a great choice for small businesses looking for an affordable and straightforward email marketing solution. Its ease of use, strong deliverability, and affordable pricing make it a top pick for budget-conscious marketers. However, businesses with more advanced needs may find the feature set a bit limited, especially when it comes to automation and customization options. Overall, EmailOctopus is a solid, cost-effective tool for launching effective email campaigns.
Key Features:
- Simple drag-and-drop editor to create professional emails.
- Email automation tools to streamline campaign delivery.
- List segmentation allows targeted messaging based on customer data.
- Integrates with popular platforms like Shopify and Zapier.
- Detailed reporting to measure campaign effectiveness.
- Affordable pricing options with a free plan available.
Pros & Cons.
- Easy-to-use interface for beginners and experienced marketers.
- Great value for the price, especially for small businesses.
- Reliable email deliverability and high inbox placement.
- Limited template designs compared to other platforms.
- Advanced features like A/B testing are not available in lower plans.
- Lack of advanced automation options for complex workflows.
16. Gist
- Best for Customer Messaging & Marketing
Gist is an all-in-one marketing platform that combines email marketing, live chat, automation, and CRM tools to help businesses engage with their customers more effectively. It offers a unified solution for businesses of all sizes to manage their communications, sales funnels, and customer support. With features like customizable workflows, real-time chat, and detailed reporting, Gist simplifies the process of managing customer interactions and building relationships.
Gist is an excellent choice for businesses looking for an all-in-one solution that covers marketing, customer support, and sales automation. Its ease of use, unified platform, and strong customer support make it a good option for small and medium-sized businesses. However, businesses needing more advanced email designs or extensive customization may find it lacking in certain areas. Overall, Gist is a versatile and efficient platform for managing customer relationships and automating marketing tasks.
Key Features:
- Multi-channel messaging includes email, live chat, and more.
- Workflow automation for streamlining customer engagement.
- CRM tools to manage customer data and interactions.
- Real-time chat for immediate customer support.
- Detailed analytics to measure the effectiveness of campaigns.
- Integrates with popular platforms like Shopify and Zapier.
Pros & Cons.
- Unified platform for sales, marketing, and support.
- Easy-to-use interface with quick setup.
- Excellent customer support with fast response times.
- Limited email template options.
- Some advanced features are restricted to higher-tier plans.
- Live chat feature lacks customization options.
17. CartStack
- Best for Abandoned Cart Recovery
CartStack is a powerful cart abandonment recovery platform designed to help eCommerce businesses recover lost sales. By using advanced tracking and personalized email campaigns, CartStack targets customers who abandon their shopping carts and encourages them to complete their purchase. With its simple integration and real-time analytics, CartStack helps businesses boost conversions and reduce cart abandonment rates.
CartStack is a great choice for eCommerce businesses looking to reduce cart abandonment and recover lost sales. Its automation, personalized emails, and real-time tracking provide a streamlined approach to recovering sales. However, businesses without eCommerce integrations or those needing advanced features might find it restrictive. Overall, CartStack is an effective solution for businesses focused on boosting conversions and improving sales performance.
Key Features:
- Automated recovery emails to target abandoned carts.
- Real-time tracking of cart abandonment activity.
- Personalized email campaigns to encourage purchases.
- Integration with popular eCommerce platforms like Shopify and WooCommerce.
- Detailed reporting to measure the success of recovery efforts.
- SMS and push notifications for added engagement.
Pros & Cons.
- Simple integration with major eCommerce platforms.
- High recovery rate for abandoned carts.
- Customizable email templates for branding consistency.
- Limited features in the lower pricing tiers.
- Requires eCommerce integration, which may not be suitable for all businesses.
- Advanced reporting is available only in higher-tier plans.